Complete with stylish design, FinePix F770EXR features include a newly improved ½”
16-megapixel EXR-CMOS sensor, enhanced GPS functionality, Fujinon 20x wide angle long zoom lens (25-500mm equivalent in 35mm camera), Intelligent Digital Zoom and an ultra-clear 3.0” high contrast 460K resolution LCD.

Whether you want the simplicity of point and shoot photography or a greater level of control over aperture and shutter speed, the FinePix F770EXR incorporates the features required.

Next generation EXR CMOS Sensor

Fujifilm’s advanced EXR CMOS sensor tackles motion blur using a combination of mechanical image stabilisation, high ISO sensitivity and its new Motion Detection capability. The FinePix F770EXR can capture great detail in low light scenes without resorting to flash. EXR Auto automatically optimises settings according to scene types, offering 103 different shooting patterns.

When EXR Auto mode is selected in low light conditions, the FinePix F770EXR can automatically detect if the subject is moving. If so, the camera deploys Motion Detection and a higher ISO to ensure the subject is captured with reduced blurring. If no subject movement is identified, the EXR CMOS sensor automatically keeps the ISO lower and uses image stabilisation to reduce noise.

In manual mode, the FinePix F770EXR offers High Resolution (HR) Priority for the best possible picture quality, Wide Dynamic Range (DR) Priority for scenes with high contrast, or High Sensitivity and Low Noise (SN) Priority for great results in low light.

Sharp, clear 20x optical zoom lens

The FinePix F770EXR houses the new Fujinon 20x super wide angle optical zoom lens that produces crisp, high resolution results throughout the focal range, from 25mm wide angle to 500m telephoto. Super Macro Mode allows sharp focusing down to 5cm delivering the most brilliant detail possible.

The FinePix F770EXR also features Intelligent Digital Zoom which effectively doubles the zoom capacity - with 20x optical zoom, Intelligent Digital Zoom delivers 40x total zoom. Image quality remains the same even when the lens is zoomed out to the maximum focal length.

                                                                                                                                           
Exceptional speed

Once you turn the power on, the FinePix F770EXR is ready to shoot in just 1.5 seconds. Auto focus speeds are as fast as 0.16 seconds delivering outstanding high speed shooting capabilities, up to 8 frames per second (fps) at full resolution, up to 11fps at medium resolution and full HD movie capture at 1080p (30fps) in stereo.

Improved GPS functionality

The FinePix F770EXR has been equipped with a new high sensitivity antenna which finds positioning quickly. The Route Log feature creates an illustrated map showing where you’ve travelled and Photo Navigation displays the distance to and distance from a previous location. You can record and edit your favourite places in the camera with the new My Landmark function while the Landmark Navigator feature indicates nearby landmarks and the distance the user is away from them. When you hold the camera in the normal picture taking position, you’ll see the name of the nearest landmarks and the distance to it. When you point the lens to the ground, the LCD converts to a radar view to show locations relative to where the user is standing.

Powerful features for maximum versatility

The FinePix F770EXR offers the option of a RAW file format for unaltered files and has continuous shooting at up to 11fps (image size M only) for action shots. The ISO mode can be selected automatically and offers a range of 100 up to 3200 - it can also stretch to an incredible 12800 (image size S only). A full complement of exposure modes is available including aperture-priority, shutter priority and manual for creative shooting.

HD movie capture

The FinePix F770EXR also offers 1080p Full HD movie recording at 30fps with stereo sound which is ideal for playing back on an HD ready TV. High speed movies can be recorded at up to 320fps and all movie modes now come with face tracking AF, ensuring faces stay sharp and correctly exposed even when the subject is moving. Even if a focus locked subject moves within the frame, the camera will keep the focus on part of the subjects face for continuous on-focus tracking. With a mini-HDMI output connector, it is easy to connect and view images on your HD TV (HDMI cable not included).

Intelligent Image Stabilisation

With a highly sensitive gyro sensor, the Intelligent Image Stabilisation system provides improved image quality with reduced blurring and noise in still pictures and also when shooting movies at the full optical zoom or in very low light. The new mechanically stabilised sensor is able to overcome handshake and can compensate for a range of hand movements, so increasing ISO to freeze action is no longer necessary - sharp low-light pictures can be achieved at ISO400, rather than ISO800 or 1600 at night scenery. Blur is reduced to an absolute minimum in the FinePix F770EXR by deploying high ISO sensitivity to automatically increase shutter speeds and CMOS shift type to counteract the problems of handshake and subject movement.

3.0” clear LCD

The high contrast 3.0” LCD (460K) on the FinePix F770EXR incorporates Monitor Sunlight mode which is beneficial in bright light as the camera can be directed at a range of shooting angles to enable framing of almost any shot.

Multi-Frame Technology

Using Fujifilm’s Multi-Frame Technology, a burst of two or three frames is captured and by taking the distance information off, the main subject is crisply matted against a defocused foreground and background. Meanwhile, Pro Low-Light Mode can be applied to help solve the problems of noisy low light shots. Once switched to Pro Low-Light Mode, the FinePix F770EXR will take a burst of four high sensitivity images using Pixel Fusion technology in quick succession. By using the camera’s Multi-Frame Technology, the 1^st, 2^nd, 3^rd and 4^th images are overlapped to create one image with extremely low noise.

Motion Panorama

An enhanced Motion Panorama mode allows users to capture beautiful, seamless 360° panoramic images both horizontally and vertically that show fine detail, low noise and high resolution at 180°, 240°, or full 360° panoramic ranges.

Other features include Super Intelligent Flash; Tracking Auto Focus (AF), Shoot in RAW,Face Recognition and Face Detection with AutomaticRed-eye Removal.

FUJIFILM Senior Category Manager – Imaging, Daniel Paul, said the FinePix F770EXR offers superb image quality and an exceptional range of features that accommodates point and shoot photography, as well photography where manual control is desired.

The Fujifilm FinePix F770EXR has a recommended retail price of $449.

Fujifilm X-Pro1 – TIPA Best Compact System Camera Professional Award

The revolutionary Fujifilm X-Pro1 is a premium interchangeable lens camera which received the TIPA Best Compact System Camera Professional Award in recognition of its Hybrid Multi Viewfinder, allowing users to switch between the optical viewfinder (OVF) and electronic viewfinder (EVF). It automatically selects the OVF magnification and frame size according to the focal length of the attached lens (for wide angle and standard focal lengths).

The X-Pro1 was also recognised for its 16.3 megapixel APS-C X-Trans CMOS™ Sensor, enabling very high image quality, high speed and high precision image processing. Its new colour filter array with enhanced aperiodicity (randomness) controls moiré and false colour generation without requiring a low pass filter.

The camera’s exceptional technology is reinforced by an engineering design that pays special attention to the compatibility between the sensor and accompanying lenses.

Fujifilm X-S1 – TIPA Best Superzoom Camera Award

The premium long-zoom Fujifilm X-S1 digital camera offers the ergonomics and attributes of a full-featured DSLR with the convenience of an integral lens. It was awarded the TIPA Best Superzoom Camera for its myriad of features and controls which are complemented by an excellent Fujinon Super EBC 26x zoom 24-624 lens with

Intelligent Zoom capability and an exceptional performance EXR CMOS 2/3 inch sensor, especially under high ISO and low light conditions.

…2/…

The X-S1 was also recognised for its full manual controls, the in-camera RAW format processing function, as well as its full HD 1080p movie recording capability.

Fujifilm Senior Category Manager – Imaging, Daniel Paul, saidthe TIPA awards are the most coveted photo awards in Europe.

“The Awards for the X-Pro and X-S1 are indicative of Fujifilm’s commitment to researching and developing exceptional cameras, complete with innovative engineering and cutting edge design,” Mr Paul said.

Fujifilm Australia GM Consumer Imaging Paul Rogers said, “For over twelve years the PMA Young Achiever Award has been a very successful event and in 2011 the program was expanded making training available to an even larger group of future industry leaders with wider eligibility for entrants. The objective of the program is to expose future leaders to training and techniques that will make them better employees for the entire industry. We see this program as incredibly worthwhile I’m delighted to say that for the 2012 event Fujifilm will be a Platinum Sponsor.”

PMA Australia’s first Future Leaders Program Workshops were successfully run

In Sydney, Melbourne and Brisbane in late April and May 2011. Fifty-five industry future leaders, from a variety of retail, wholesale, professional photography and picture framing businesses attended the workshops, which were developed and run by PMA’s long time training partner, The Friedman Group. The workshops focus on refining the future leaders’ communication skills, enhancing business development skills and developing world-class practice strategies.

Kathy Warlum from the PMA Australia’s Future Leaders Program said, “We are delighted to have Fujifilm as Platinum Sponsor of this year’s event. Organisations that participate are showing their commitment to the future of the Australian photographic industry.”

FUJIFILM Australia Business Advisor for the company’s Fujivision and CloudNET services James Saldanha explained, “Harvey Norman are one of the country’s biggest advertisers across TV, print and online. They recognised digital signage as an important part of communicating with their customers and wanted to install a networked solution that would maximise their in-store experience.”

After a comprehensive assessment and evaluation process Harvey Norman chose Fujivision’s most advanced media player, which runs up to 6 HD channels simultaneously, to form the cornerstone of their digital signage system.

Saldanha continued, “A channel in the digital signage environment is effectively like a TV station that runs its own content. Fujivision digital signage gives Harvey Norman scalability and lower hardware costs, with different channels allowing the retailer to run department-specific content to LCD monitors around the store.”

Fujivision content is hosted on Fujifilm servers. As part of the Fujivision solution the company creates specific ads and promotions for Harvey Norman to help enhance brand and product recognition. The Fujivision system also has an efficient online proofing module that allows the retailer to review content and make changes by recording text, voice or video frame-by-frame, saving time and minimising potential errors when publishing to the network.

Ben McIntosh, General Manager Harvey Norman Computers said, “We judged the Fujivision digital signage solution as the one that best met our many in-store requirements. By using the Fujivision system we now have the potential for generating additional revenue through sales lifts and the ability to create effective co-branding opportunities with suppliers. As Fujivision is networked we are able to have our customised playlists managed on a national, state, metropolitan, store and even screen level, allowing very targeted messaging throughout the day. There is also a ‘dayparting’ feature that allows any chosen content to be run at specific times. All in all it is a very clever, intuitive and effective digital signage solution. We were also very impressed that Fujifilm provide a complete turnkey solution and could offer us everything from hardware to content management and support. With Fujivision’s proven track record and our long standing relationship with Fujifilm, we are very confident in their consistently high levels of service and support – something that is vital in the world of successful retailing.”

For more information on Fujivision digital signage solutions go to:

www.fujivision.com.au

www.fujifilm.com.au

A statement from the judges said: “The Fujifilm FinePix X100 advanced compact camera introduces an innovative new hybrid optical and electronic viewfinder, and is a very high-quality camera designed to be portable and always ready.

“The camera is ruggedly built, has a very sharp 23mm F2.0 moderate wide angle lens that offers selective focus, and its APS-C CMOS sensor offers high image quality even under low-light conditions.

“As a near-silent camera with excellent manual and automatic shooting modes, the FinePix X100 stands out as a serious alternative to a compact system camera or a travel camera for the enthusiast and professional photographer.”

Fujifilm Senior Category Manager – Consumer & Professional Products, Matt Dole, said winning this esteemed Award from EISA is indicative that the FinePix X100 is the best in its class.

“The FinePix X100 captures high quality professional standard photos despite being a discreet, light and easy to carry compact camera,” Mr Dole said.

“This prestigious Award from independent experts is a testament to the outstanding quality and features of the FinePix X100, which is proving to be an ideal choice for many professional photographers keen to have a compact alternative to their bulky SLR camera.”

Mr Dole said Fujifilm is extremely proud of this impressive Award which is a tribute to the camera’s impressive capabilities and functionality.

FUJIFILM Holdings Australasia Director, Dave Marshall, said after acquiring 35% of Whitech in 2007, it was a natural progression for the software company to become a wholly owned subsidiary of FUJIFILM.

“Whitech is a multi-award winning company renowned for its innovative software solutions as well as its creative business and marketing solutions,” Mr Marshall said.

“FUJIFILM’s 100% acquisition of Whitech will complement the rapid growth of CloudNET - FUJIFILM’s solution focussed business unit.

“A key advantage of FUJIFILM’s ownership of Whitech is that the organisation can direct software development as required.

“CloudNET solutions can be customised to accommodate specific customer needs, allowing software requirements to be developed accordingly using Whitech’s expertise,” he said.

CloudNET provides a range of solutions that help customers grow and better manage their business capabilities and opportunities through the provision of digital asset management services, analogue to digital transition

programs, bespoke application integration, as well as a range of pay as you go Software-as-a-Service and online storage solutions.

Mr Marshall said FUJIFILM has had a strong business relationship with Whitech.

“In keeping with FUJIFILM’s commitment to provide a sophisticated fulfilment solution, the organisation will continue to invest in Whitech’s development to accommodate future growth,” Mr Marshall said.

FUJIFILM Product Manager – Consumer Products, Melissa Butcher, said the Fujifilm SDXC card works brilliantly with the latest high megapixel digital cameras and full HD camcorders that support the new SDXC format.

“Video files are no longer limited to smaller sized files because SDXC uses the new exFAT file format that allows for greater file sizes when compared with the FAT32 format used in SDHC cards,” Mrs Butcher said.

“Large, high definition JPEG or professional RAW still photography formats are ideal to save on the Fujifilm SDXC card. The card can read speeds up to 60mb/sec and write speeds up to 35mb/sec, attaining a UHS-1 specification.

“The Fujifilm SDXC card also comes equipped with a card reader to ensure safe data transfer from your SDXC memory card to a PC or Mac

“The Class 10 speed of the Fujifilm SDXC makes data transfer to PC / Mac exceptionally fast (using the supplied card reader), which means photo and video editing is quicker and easier,” she said.

Complete with protective case, the Fujifilm Pro Series 64GB SDXC Class 10 card has a 5-year warranty and the Fujifilm SDXC card reader has a 2-year warranty.

The Fujifilm Pro Series 64GB SDXC Class 10 card has a RRP of $399.

With its range of B2B2C, CloudNET provides partners with turn-key solutions capable of driving sustainable revenue that also equips online and retail environments with the ability to drive high quality, profitable, customer engagement.

FUJIFILM Australia General Manager – CloudNET, Sturt Eastwood, said the benefits for partners not only includenew revenue raising opportunities, it also potentially attracts a whole new customer base.

“With Fujifilm’s range of innovative new product and service initiatives, retailers are able to provide consumers with flexible transaction options in an online or in-store environment.

“Such solutions are able to drive new levels of product awareness and traction,” Mr Eastwood said.

Solutions to be showcased include Imagine, the photo printing and gifting platform accessible via browser or in-store touch screen kiosks.  Also featured will be Wrappz - the smart new hardware personalisation and protection system, as well as FujiVision ®, the intelligent in-store digital signage system.

Imagine

Imagineis an online and in-store digital printing and gift ordering platform, built upon Fujifilm’s cloud technology.

Customers can access Imagine from a browser (Imagine Online) or in-store kiosk (ImagineKiosk) to upload their digital images which are then stored securely in the cloud. They can apply their images to a range of items including prints, gifts, photo books, canvas prints, calendars, cards and posters – all with the ability to apply a wide range of embellishments, backgrounds and borders to create a truly unique product.

Projects can be started online, saved and continued in-store and vice versa if required. Images can also be imported from social network sites such as Facebook, Flikr and MySpace.  

Imagine is a fully managed service that is deployed under partner’s brands and can include the relevant marques / logos, style guide and colour schemes to integrate seamlessly with existing websites and product lines.

Fujifilm’s CloudNET team can assist with marketing programmes such as electronic customer relations management, Search Engine Optimisation, advertising strategies and leveraging the social media space, enabling new category entrants to be business ready - instantly.

FujiVision

FujiVisionis a cloud-based digital signage and content solution that drives product awareness and sales by delivering marketing messages to consumers via electronic screens in retail and other high foot-fall environments.

FujiVisioncan deliver targeted marketing messages instantly and be deployed at a National, State or even individual store level to broadcast promotional offers, advertising content and availability / stock levels to drive spontaneous purchasing behaviour. FujiVision also delivers training videos, sales data, safety information and other business data to staff across stores or environments that are networked with the solution.

FujiVision encompasseshardware, software, installation, service, content and support. The CloudNET design team is able to create content for scheduled broadcast across the screen network. Service, data flow and scheduling is also managed by FujiVision enabling retailers to focus on their core business operations.

Wrappz

Continuing Fujifilm’s heritage of creating innovative new products for the consumer imaging market, CloudNET will also be showcasing Wrappz - a new customised protection system comprising a super thin protective laminated vinyl decal that can be tailor-made to decorate, protect and personalise popular consumer tech devices.

Adding a whole new dimension to the look and feel of electronic gadgets, Wrappz can turn a mobile, laptop, iPod or tablet into a personalised fashion accessory, making it stand out in a crowd while providing significant protection against scratches and marks.

The patented 3M vinyl is easy to apply and can be changed as often as you like to make a fresh fashion statement, without any sticky residue or damage to the device.

In three easy steps, customers can create their Wrappz online from the wrappz.com.au website without the need to login:

1. Select a device from hundreds of specs including mobiles, laptops, games consoles, iPods, cameras and tablets.
2. Upload your own images or select from the Wrappz library which features cool artwork and licensed content.
3. Design personalised Wrappz for your device.

FUJIFILM Australia Senior Category Manager - Hardware, Daniel Paul, said the Photobook Builder - which uses award-winning technology - scores, folds, glues, binds and trims the photobook product without any operator intervention.

“In just 2 – 5 minutes, softcover photobooks can be fully built and finished on silver halide paper using your existing minilab,” Mr Paul said.

“Using the auto-fill mode in the Imagine on Kiosk module means that an entire job can be completed in around 10 minutes.

“Using lay-flat technology, customers are able to spread one photo over two pages seamlessly and also create fully customised collages with embellishments, borders and text.

“Photo prints in 8”x12” sizes – which are best produced on Fujifilm Crystal Archive Paper – are used to output 5.7”x8” photobooks that range in size from 10 – 30 pages.

“Simply load your silver halide prints into the stacker, select your product and then press start.

“The Photobook Builder can also produce greeting cards with up to 20 folded greeting cards being produced at once and a capacity of 115 cards per consumable roll,” Mr Paul said.

The Frontier DL450 is designed to accommodate large and small print jobs, providing up to 950 prints per hour (4”x6” print size) or up to 310 prints per hour (8”x10” print size) using its unique double magazines with dual lanes which can accommodate up to four rolls of paper.

Complete with small footprint (0.87m²) and high processing capability, the Frontier DL450 can print on 12” paper as well as 4”, 5”, 6”, 8” 10” and 11” papers up to 12” x 36” panoramic prints (all with a 36” advance), enabling photofinishers to meet the majority of customer printing needs.

The Frontier DL450 also facilitates photo books and other lucrative value-added product offerings (cards, calendars, etc) thanks to its support for sheet paper and ability to produce double-sided prints.

The Frontier DL450 is powered by Fujifilm’s Frontier Workflow Management Software “MS”, with integrated Image Intelligence™ technology.

Image Intelligence™ automatically compensates for conditions such as poor lighting, backlighting, high contrast, underexposure or overexposure. It also makes skin tones more natural and facial expressions more distinctive. Processing time is reduced because photo correction is automatic ensuring high quality prints.

Fujifilm Quality Dry Photo Paper – inkjet paper used specifically with the Frontier DL450 – achieves vivid colours, high black density and pure whites, ensuring high quality prints that offer outstanding gloss and detail.

Frontier DL450 regular maintenance simply involves changing the ink cartridges and papers.

FUJIFILM Australia Senior Category Manager - Hardware, Daniel Paul, said the Frontier DL450 is a user-friendly dry minilab solution that provides high quality, high capacity output with minimal maintenance and training required.